7 Up (stylized as 7up outside the U.S.) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr Pepper in the United States and by 7 Up international in the rest of the world. The U.S. version of the 7 Up logo includes a red circle between the “7” and “Up”; this red circle has been animated and used as a mascot for the brand as Cool Spot. Before that, the mascot was a fictional character named Fido Dido created by Joanna Ferrone and Sue Rose. He is used outside the U.S. for limited time retro cups, although the last time and location is not known. 7Up competes primarily against The Coca-Cola Company’s Sprite and PepsiCo’s Sierra Mist.